Beware the cookies!

Beware the cookies!

Beware the cookies!

Those of us who are accustomed with online shopping for airline tickets, Uber car services and others, must have gone through the experience of a ‘reactive interface’ while in the process of picking up the right flight, time and seat.

This shopping arena is inhabited by extremely ‘awake’ algorithms, which through the agency of cookies nested in our web browsers, allow the companies a price hiking which mirror the desirability of the object they’re selling. Nasty.

Published in Calcalist Magazine.

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